In today’s fast-paced digital world you need to understand and be able to use all of the sales and marketing tools that are available to you. As someone who is starting a new business in Canada, you will probably want to hit the ground running. To get your business off the ground in style people are going to have to know that you exist. How do you do this? Through a well thought out sales and marketing strategy.
1. Understand what sales and marketing are
Marketing includes the actions that you will need to take to get your business in front of the consumer. Examples include direct mail campaigns, online advertising, social media, public relations, and television or radio commercials. The sales part of the process is a direct point of transaction that will ultimately convert potential customers into paying customers.
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2. Test, test, test
If you have found that your direct mailer campaigns are working well, then great! Now is the time to try and improve them with a new strategy. The same goes for any other channel that you are marketing your business through. Digital advertising can be one of the easiest ways to test out new marketing strategies as you are able to change creative very easily.
3. Make a modern website for your new business
Nowadays, people will always check out a business online before they purchase anything from it. If a potential customer is unable to find your website or the website does not look legitimate, then they are very unlikely to hand over their credit card information or hard earned cash.
4. Speak to an expert
If you are unsure of where to start when it comes to your sales and marketing efforts, you should make sure that you get the expert advice you need on how to start your own business and/or franchise. By leveraging the experience of someone who has been there many times before you can skip a lot of the learning curve.